Tipsheet #3: Our Place Based Branding Best Practices
What is place based branding? This is a question our team frequently hears. A place based brand is one you see often in and around your community, and broadly displayed in tourism ads. California, a state known for its sunny days, has a logo with a wave under the state’s name —highlighting that region’s oceans and mountain views. The NYC logo you have likely seen on city websites, was completed by major ad agency Wolf + Olins.
You may not have realized it, but towns, cities and districts (aka places) are doing as much branding as corporations are. For those working at a place based organization (think business improvement district, metropolitan planning org, community development corporation, or tourism board) this is a familiar — but branding a place is not a simple task.
Therefore, we present some quick best practices for place based branding that can help leaders of place based organizations. If you do not work at a place based organization, we encourage you to read this as well! There is a chance, especially if your community is in the midst of revitalization, that a new brand is being developed. Reading this can give you insight on how to support local civic leaders in creating a voice for the community you live, sleep, or work in!